The powerful rulership of Venus, planet of love and beauty, over people born under the Sign Taurus is the influence which makes them so filled with desire and so desirable.  Mating or marriage and Taurus could be synonyms (for Taurus).  These natives of the sign are marriage-minded.  The honesty, sincerity, and straightforwardness of Taurean people makes their love pure for the majority.  They can be taken advantage of because of these traits, but as they are very intelligent, experience soon teaches them how to guard and protect themselves against love vultures.  Sexual virility is another advantage that helps them, for Taureans retain sexual youthfulness until old age.

    Taureans are the zodiac's sensualists. They revel in tastes, textures, colors, aromas, sounds. They love good food, comfortable living, aesthetic pleasures. All beauty delights in them. But, in a deeper sense, their sensuality brings them close into attunement with nature itself. They appreciate its loveliness; they are the wise stewards of its maternal beneficence. Astrologers believe Taureans were born to value, learn from, and care for the physical world - that they are materialists in the best sense of the word.

    Those born under the sign of Taurus are very talented at acquiring and consolidating wealth and power, which they seek mainly for the purpose of ensuring their own safety and survival and that of their offspring. They are not only earthy, but down-to-earth - practical, nurturing, conventional, conservative, moralistic. They tend to have great stamina and endurance, both mentally, and physically. They also have a knack for focusing their energies to a specific goal and moving relentlessly, if slowly, toward it. More often than not, Taureans get what they go after.

    Their slow and burdened mental gait should never be mistaken for stupidity. Unlike Arians, Taureans think things through. Their ideas are carefully conceived, planted, tended, and harvested like crops. Thus, the sign of the bull has produced some of the world's most profound thinkers, among them: Karl Marx, and Vladamir Ilyich Lenin, Immanuel Kant, Kierkegaard, and Sigmund Freud. Even Taureans not gifted with single-minded genius often make reliable, and conscientious workers because of their methodical and tedious ways. Where others may swerve from a task or leave it undone, Taureans will persevere.